Your Rising sign brings it all together with an artist you’ve recently connected with. Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Sun sign details the artist you listened to most over the last six months.
It’s not really deep by any means, but it’s certainly something. For instance, the new “Your Audio Birth Chart.” This is how Spotify says it can align the artists you listen to different celestial signs, including the Sun Sign and the Moon Sign. And, simply put, some of them are pretty wild. There are six new elements to the Only You campaign. Spotify says you can visit a dedicated website ( ) to get started, but the real experience is in the app. Spotify says it’s a Wrapped-esque experience, but designed to be updated regularly - not just once a year. Spotify is launching what it calls “Only You.” It’s a new global campaign that’s designed to offer up even more ways to show off your listening history, while also giving you even more personalization options for jumping into new playlists. And now Spotify is launching a handful of new personalization tools.
The service is very good at finding what listeners like to listen to, both in terms of artists they already follow and new ones. There is no denying that, despite relying on algorithms, one of the primary reasons to use Spotify is its personalized experience.
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